Insights and outsights

The last two days we have had 90 clicks and 453 impressions. This means a CTR of 19.87%. The total CTR of the campaign has now risen to 8.82%. This means that we should reach a total CTR of 10% within two days.

With an average CPC of $0.30, our final clicks should land at approximately 664 clicks. Hoping that our CTR continues to be close to the 20% mark our CTR will land at approximately:

12 days and 1783 impressions. (A total of 3322 impressions with search partners included)
Last 2 days with 453 impressions and 90 clicks. 9 days left = 4.5*453 = 2039. This should deliver an additional impressions of approximately 2000. With a CTR of 20% = 400 clicks. However, with an average CPC at $0.30 we can only deliver 371 clicks.

Expected Additional Impressions 371/0.20 = 1855
Total Impressions 1855 + 3322 = 5177
Final CTR 664 / 5177 = 0.1283 = 12.8%

21 days with 5177 impressions, 664 clicks and CTR at 12.8%.