’Guesstimations’ and celebrations later.

Taking a first glance at the final results I believe I speak for everyone when I say that we are all very proud and happy. We feel that we have created a very good campaign and looking at the results confirms this.

Here is a comparison on the previous guesstimate and the final result:

According to my calculations our clicks would land at the final amount of 766. Not to far away, the total clicks landed at 770. Thus, a miscalculation of approximately 0.5%. Not to shabby!

Moving on to the Avg. CPC my guesstimate showed that it would land on $0.26 per click. Because of the close estimate of total amount of clicks, this result was even better. In fact exact if you use only 2 decimals.

Average position finally landed at 2 with starting as high as 4 to 6 in the beginning and ending around an average of approximately 1.5.

Lastly, the estimated CTR in previous guesstimate was 14.64% and although the final CTR landed on 13.94%, we are very happy with the results.


Here are some of our ads that ran extremely well:

Marc Jacobs Skor
Marc Jacobs, Lanvin m.m. Sveriges
Bäst Sorterade Utbud. Shoppa Nu!
www.GotToGet.se

Although not served more than 0.25% of the time this ad had a CTR of 50% with 7 clicks and 14 impressions. More interesting is the ad Miu Miu ’Bags’:

Miu Miu Väskor
Miu Miu, Marc Jacobs m.m. Sveriges
Bäst Sorterade Utbud. Handla Nu!
www.GotToGet.se

Served 1.32% of the time with 26 clicks, 73 impressions and a CTR of 35.62%.

Another great ad is Marc Jacobs ’Bags’.

Marc Jacobs Väskor
Vi Väljer Ut De Bästa Modellerna Av
Marc Jacobs Väskor. Shoppa Nu!
www.GotToGet.se

Served 0.90% of the time the ad had 17 clicks, 50 impressions and a CTR of 34.00%.

The ad that was served most times was the ad concerning Ray Ban ’Sunglasses’.

Ray Ban Solglasögon
Utvalda Vintage-Modeller. Sveriges
Mest Sorterade Utbud. Handla Nu!
www.GotToGet.se

Served 16.56% og the time the ad had 162 clicks, 915 impressions and a CTR of 17.70%.


I will not dig to deeply into our personal thoughts and strategies as this will be taken care of in our reflection reports and post-campaign strategy report.

Thank you from Team Rajo!