Geo-targeting

Things are going good!

After extending our geo-targeting the number of impressions started to increase rapidly, and just as we hoped, the CTR caught on. A result we are very pleased with.

In the meeting today we polished some ads, deleted some keywords which wasn't attracting enough impressions.

We're maintaining a dialogue with the client and have asked for some feedback on the clicks that our ads have attracted (click back rate etc.) to further evaluate the relevance of our ads.

So far everything is going really well, and we're especially pleased that the extended geo-targeting proved to be successful!