Yesterday we noticed that the option 'search partners' were dragging our CTR down into an abyss of irrelevant impressions. On the other hand our Google Search stats showed remarkable numbers, a CTR over 10%. We have now kicked out the search partners and are focusing 100% on Google Search. This insight have put our previous CTR prophesy on its head, we are now aiming at a CTR of 10%.
To make sure that we spend our daily budget and get the clicks we want, we have created a new campaign consisting of products in relation to the keyword 'vintage'. Such as 'vintage shirts', 'vintage watches', 'vintage dresses'. We have seen clear trends of that 'vintage' is a buzz-word within our target group and hence we want to explore that area to a greater extent.
All The Best/ Team Rajo
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