tisdag 31 mars 2009

A day of blood, sweat, tears and joy

Today have been a productive day for the RAJO Com. team! We met after lunch to discuss our campaigns and ad-groups. The first hours everything was a mess, our client hadn't responded, we were unsure about which categories to go with and which adwords to choose. After a couple of hours and a dinner-break everything fell into place. We got an email from our client containing important info about demographics, most visited categories on website, their goals and visions regarding adwords etc. We realised that we were on the right track and a soothing feeling spread among the team-members. Following hours we narrowed down our campaigns and adgroups.

The client profile is done and we now have sufficient information to write the campaign strategy, which we will finish tomorrow.

A good day for the RAJO - team!

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